- January 13, 2017
- Posted by: admin
- Category: Search Engine Optimisation
A school in Bangalore needed admissions. They were looking for a Bangalore SEO agency for schools who could help them with some admissions. While searching for “School SEO Bangalore”, they found Edigitalmarketing.in and that is how it all started. Read the case story of how we got them on #1 position for several targeted keywords.
EdigitalMarketing is a leading SEO company based in Bangalore. We are a team of highly qualified digital marketers and SEO experts, who can escalate your business profits with smartly designed SEO strategies. We devise solutions for all clients regardless of the size. Whether you are running a small business or multinational company, we are everything you need to achieve your business goals!
A school based in Bangalore
An international School
Our client is an emerging school based in Bangalore. They have qualified and professional teachers for classes LKG to 8th standard. Despite having expert staff, the school was unable to get new admissions. They have prior knowledge of marketing techniques. In fact, they hired a professional offline marketing agency for services like offline advertising, TV commercials, and mailers, etc. But still, failed to get new admissions. They were not practicing any online marketing strategy to attract potential prospects, who turned to the web.
Our client has a team of competent and qualified teachers. There was no doubt about its education and teaching policies. The real issue was a lower number of leads. Not so many people were approaching the school for new admissions. The students act as the customers for school. The lower number of students lead to lower profits. The client already practiced offline marketing strategies but did not get desired results. That’s where we step in!
How we ranked the international school in Bangalore – Our approach
First, we had a detailed meeting with our client. We discussed every aspect of the current scenario faced by the school. The client was already convinced to utilize our expertise in digital marketing for positive outcomes.
We devised a full-fledged digital marketing plan that includes following practices:
- First of all, we made a dynamic and attractive website for the school. A website acts as the landing platform for the web traffic. We designed the website, which is compatible with all devices. This step was necessary because most of the local traffic come from mobile devices.
- Secondly, keyword research was mandatory. For proper indexing in search engines, proper use of right keyword is essential. We analyzed and research the keywords that most students use in search queries. The school was already known for its competency. This thing helped in creating unique content with the relevant keyword for the website. We did an additional effort of creating catalog and web brochure that shows everything about school and its services.
- With key SEO techniques, we optimized the website for optimum results. We implemented social media marketing strategy for local social signals to attract new customers.
- In the end, we decided to carry out a PPC campaign during recruitment peak time. By doing this, we were able to attract targetted traffic who were looking for the best school in their locality.
- We also started SEO keeping the longer perspective in mind.
How the school benefited from the SEO: Outcomes
Our digital marketing plan produced following positive outcomes:
- Website’s ranking on Google was improved for targeted keywords
- Increased web traffic for relevant keywords
- Increased number of inquiries made via school’s website
- The strength of school doubled in a year
- 37 parents agreed that they found the school online while looking for various keywords
- Increased strength incremented the current profits
This case study is the clear indication of our success; that was possible with the correct implementation of customized digital marketing strategies.
If you are running a school in Bangalore and seeking new admissions, please connect with us to avail expert services!